Guest Speaker #2: Brian Forth

Brian Forth was the name of our guest speaker this week. He is the CEO of a company called SiteCrafting. SiteCrafting was a company that started after the Dotcom bubble. Brian Forth created the site at that time  allowing SiteCrafting to have an advantage. Brian's  company has been around for about 20 years, they have had to survive competing against larger companies in the world. and for as long as this company has been in the game they only have 15 - 20 employees. The way they had managed to accomplish that was to make sure that they were in multiple different markets. Another tactic Forth uses is getting clients through referrals and also keeping clients longterm and maintaining relationships. That was also a contributing factor in how the company stayed afloat during the pandemic. Since they had their clients ranged from different industries such as like hospitals, banks, zoos, cities, etc. Another interesting fact I learned is that Brian Forth has a rule of not having more than 15 percent of their cash flow and profits from one source. Meeting Brian Forth was a great learning experience, and what I can tell he is very astute.